Search Engines can be a great source of leads for your website. However, proper search engine marketing is complex. SEM is often incorrectly implemented or not implemented at all. SEM is further complicated by the multitudes of "search engine optimizers" that promise to get your website high placement, yet in the end just waste your time and money while producing little additional traffic. There are ethical search engine marketers that will get you quality search engine rankings. Often though, these firms will sacrifice the human factors of your site to do it, thus diminishing your site's overall effectiveness.

The Farpost search engine marketing process is unique. We do what we call "Balanced SEM". Balanced SEM positions search engine marketing to protect your:

• brand
• website content and usability
• other marketing channels